Philip Chila
Director of ViewPoint Interactive Solutions
![Philip Chila](/sites/default/files/styles/medium/public/images/headshots/headshot-philip-chila.jpg?itok=BekOUjfM)
A passionate brand champion with a penchant for expensive bourbon and an aversion to marketing hype, he’s committed to helping businesses connect with their customers in compelling and meaningful ways.
![Touching a tablet with floating icons](/sites/default/files/styles/listing_thumbnail/public/images/resources/VP_BlogImage_090716.jpg?h=68717fb3&itok=Hj9ZBV1z)
What is Touch Tech and Why Should I Care?
The introduction of the iPhone, with it's game-changing touchscreen technology, fundamentally altered the way people consume information. A decade later, touch tech has matured into a perfect tool for engaging with your brand.
![Stand Out at Your Next Trade Show](/sites/default/files/styles/listing_thumbnail/public/images/resources/StandOutTradeshowBlog_111516.jpg?h=dc16584d&itok=6NPKNAva)
In a Sea of Exhibitors, Here is How to Stand Out
Want to dominate your next trade show? Make your booth a must-see with stop-in-your-tracks visuals.
![Make It Simple, But Significant Quote](/sites/default/files/styles/listing_thumbnail/public/images/resources/SimpleSignificantBlog_110116_1.jpg?h=932c62e5&itok=BUamjZqC)
How to Make an Impact When Conveying Complex Info
To present complex information with clarity -- without diluting its significance -- follow these three rules.
![Thumbtacks on calendar](/sites/default/files/styles/listing_thumbnail/public/images/resources/VP_BlogImage_092616.jpg?h=dc16584d&itok=0rL6VwLk)
How to Develop a Winning Marketing Plan for 2017
Want to get the most out of your 2017 marketing budget? Create a roadmap.
![4 surprising ways to use touch technology](/sites/default/files/styles/listing_thumbnail/public/images/resources/SurpriseKioskBlog_112916_0_0.jpg?h=3b8bea0d&itok=Yi0ChdjV)
4 Surprising Ways to Use Touch Technology You May Not Have Considered
How to reach your internal audiences wherever they are, from your corporate lobby to scientific laboratories.
![2017 Marketing Plan](/sites/default/files/styles/listing_thumbnail/public/images/resources/VPBlog_010317_0.jpg?h=dc16584d&itok=iUfVyxNV)
How Opportunistic is Your 2017 Marketing Plan?
Building flexibility into your marketing plan allows you to capture opportunities as they arise.
![Capture Attention and Dollars with ViewPoint](/sites/default/files/styles/listing_thumbnail/public/images/resources/VegasBlog_030717_0.jpg?h=dc16584d&itok=aYNksefi)
Win Loyalty and Your Guests’ Dollars by Delivering an Exceptional Customer Experience
Boring digital signage and ill-performing touchscreen kiosks abound in Vegas. But not for long. ViewPoint's immersive experiences up the ante.
![Capture Attention](/sites/default/files/styles/listing_thumbnail/public/images/resources/CapturingBrandAttentionBlog.jpg?h=978e83f4&itok=7DPnPpoW)
5 Surefire Ways to Capture Attention for Your Brand
Launching a new product or building a brand from the ground up? Here's how to get much-needed attention.
![Boston Scientific trade show game](/sites/default/files/styles/listing_thumbnail/public/images/resources/TradeshowGaming_050917.jpg?h=dc16584d&itok=PEu--Rxb)
3 Rules for Gamifying Your Next Trade Show
Gamifying your booth can significantly increase engagement at your next trade show. Here's how to create games that support your overall message.
![Board Game](/sites/default/files/styles/listing_thumbnail/public/images/resources/ConnectTheDotsBlog_052317.jpg?h=dc16584d&itok=99m1a8tC)
Crush Your Next Trade Show: Integrate Games, Product Kiosks and Tablets for a Seamless Sales Experience
Take visitors on a journey from large screen to small.