In a Sea of Exhibitors, Here is How to Stand Out

Stand Out at Your Next Trade Show

By Philip Chila


Your 2017 marketing budget no doubt includes at least a few trade shows or events. Shows are an indispensable marketing initiative because they offer direct access to thousands of prospective clients.

But the opportunity to capitalize on this concentrated source of leads is fleeting and the window for attracting and engaging attendees during the show itself is barely open a crack.

That means you need to offer a compelling reason an over-scheduled visitor should devote some of his limited, precious time to exploring your business.

Dominate Shows and Events in 2017

Think about your current booth experience. Do visitors queue up to check out your space? Clamor for the chance to test drive your latest products? Eagerly engage with your sales reps?

If the answer is no, you need to re-think your booth presence. And, even if you’ve had success in the past there’s always room to improve, right?  

Make Your Booth a Must-See

To make the upcoming year’s shows more memorable, more dynamic and more effective than ever — you know, really rock — the trick is to do something different. Showcase something truly unique. 

Draw people to your booth by offering something irresistible that they simply can’t find elsewhere.

And what is that, you ask?


As in, immersive, engaging, visually arresting multi-touch experiences — self-guided, interactive journeys through your products and your brand.

Dynamic and intriguing experiences that make people stop in their tracks.

Do I have your attention? Great. Let me show you what I’m talking about.

Here are just two examples the eye-catching ways companies can present their content and build excitement in their booth using ViewPoint’s visual storytelling experiences.

The first example shows how ViewPoint presents information in a cool, visually arresting way.


The second example, for life sciences company MilliporeSigma, showcases ViewPoint's capacity for presenting even the most complex information in a clear, compelling way.


Create the Longest Line

Want to be the popular kid everyone wants to hang out with? By investing in your booth’s presence with this type of memorable digital experience, you’ll:

  • Command mad attention and drive a steady flow of traffic to your booth

  • Make an impact at the show and beyond

  • Stand head and shoulders above your competitors

  • Generate more and better leads for your sales team

  • Clearly convey even the most complex details about your products or your business

  • Influence attendees, driving their transformation from mildly interested stranger to eager prospect

If you want to create a “wow” experience that will set you miles apart from your fellow exhibitors, look no further than ViewPoint.

Philip Chila

Director of ViewPoint Interactive Solutions

A passionate brand champion with a penchant for expensive bourbon and an aversion to marketing hype, he’s committed to helping businesses connect with their customers in compelling and meaningful ways.