Gamification is a Game-Changer

Play is more fun than work. That's one reason gamification — using interactive games to present information in a way that educates and entertains — works well for enhancing brand awareness, boosting employee performance and accelerating learning. Games developed thoughtfully and deployed strategically deliver measurable ROI.

When game mechanics are used in a non-gaming context, like a trade show or corporate training session, engagement climbs by more than 100%.

Drive Customer Engagement and Brand Awareness

Gamification taps into psychological forces that guide decision making while adding an element of fun to your marketing strategy.

  • Game play offers both entertainment and a powerful way to understand and interact with the world, even among people who've never played video games in the past
  • Recognition, rewards and a sense of competition are strong motivators in every age demographic 
  • Our game design encourages trade show attendees to play, learn and connect with your business while they network

Enhance Employee Performance

Real-time in-game feedback drives performance and propels workers to new levels of achievement.

  • Game-based motivation, including competitions, performance rewards and status recognition, heightens productivity for 90% of workers
  • 78% of professionals have used game-based motivation on the job; of those 91% said gamification improved their work experience
  • Point systems, multiple difficulty levels, leaderboards and the opportunity to compete with colleagues — hallmark's of our interactive games —  increase user motivation, engagement and performance

Analysts estimate the global gamification market will exceed $11B by 2020.

Enrich Employee Training and eLearning Experiences

Use game elements in your corporate training and eLearning programs to hold employees’ interest while educating them.

  • Neuroscientists say gamification elements cause feel-good chemical reactions, and improve learning and problem-solving
  • 79% of participants in a recent study say they'd be more productive and motivated if their learning environment was more game-like
  • Interactive games help adult learners increase skills-based knowledge by 14% and retention by 9%

See how Boston Scientific used a ViewPoint game effectively to connect with an audience of senior medical professionals, not the typical gaming demographic.