Gamification is a Game-Changer
Play is more fun than work. That's one reason gamification — using interactive games to present information in a way that educates and entertains your audience — works well for enhancing brand awareness, boosting employee performance and accelerating learning. But games must be developed thoughtfully and deployed strategically to deliver true ROI.
When game mechanics are used in a non-gaming context, like a trade show or corporate training session, engagement climbs by more than 100%.
Drive Customer Engagement and Brand Awareness
Gamification taps into the psychological forces that guide decision making while adding an element of fun to your marketing strategy.
- Game play offers not only entertainment but a powerful way to understand and interact with the world — even among people who've never played video games in the past
- Recognition, rewards and a sense of competition are strong motivators to consumers in every age demographic. Our game design taps into these elements to keep people actively involved with your brand
- ViewPoint's custom games encourage trade show attendees to play, learn and connect with your business while they network
Enhance Employee Performance
Real-time in-game feedback drives performance and encourages task completion. Use games to propel workers to new levels of achievement.
- Game-based motivation, including competitions, goal-setting, performance rewards, success statistics and status recognition, heightens productivity for 90% of workers.
- In a survey of 500 professionals, 78% reported using game-based motivation on the job and of those, 91% said gamification improved their work experience.
- Point systems, multiple difficulty levels, leaderboards and the opportunity to compete with colleagues — hallmark's of many of ViewPoint's interactive games — have been proven to increase user motivation, engagement and performance
Analysts estimate the global gamification market will exceed $11B by 2020.
Enrich Employee Training and eLearning Experiences
Gamification means more than badges and points. Use game elements strategically in your corporate training and eLearning programs to hold employees’ interest while educating them.
- Neuroscientists say gamification elements can cause "feel-good chemical reactions," and improve learning, participation, even problem-solving
- 79% of participants in a recent study of university and corporate learners say they'd be more productive and motivated if their learning environment was more game-like
- Interactive games help adult learners increase skills-based knowledge by 14% and retention by 9%
See how Boston Scientific used a ViewPoint game effectively to connect with an audience of senior medical professionals, not the typical gaming demographic.