From Retail to Manufacturing, Beacons Help Businesses Connect with Customers
Companies in a spectrum of industries are using beacons to provide their audiences with more tailored experiences.
Want Greater Customer Engagement? Use Touch
Digital touch increases engagement and helps people connect with your brand. Here are the stats.
How to Harness the Power of Touch to Enhance Sales
Touch is perhaps the most potent human sense, creating connections and fostering emotional bonds. Here’s how brands can use touch to sell.
Use Clever UX Design to Solve Critical Marketing Challenges
Creating an exceptional user experience is central to ViewPoint's design philosophy. Here's how we use it to help our clients sell more effectively.
Agency Partnerships: Delivering Greater Value to Clients Through Collaboration
The democratization of content creation has changed the nature of marketing. How are agencies evolving to keep pace?
Storytelling is No Flavor of the Month
Critics contend that while trendy, brand storytelling isn't a new way to sell. Do the haters have a point?
Is Brand Storytelling Dead?
Has the storytelling trend run its course or does it remain an effective way to strengthen the bond between brands and their audiences?
A Financial Argument for Interactive In-Store Touchscreen Experiences
Brick-and-mortar retailers are experiencing a seismic shift. Touch tech can help cut costs and enhance competitiveness in a gloomy retail environment.
Sales Pro Shares Proven Techniques for Opening Doors and Crushing Quotas
Sales is the toughest job in any organization, says author and top performer Jonathan Jewett. In this Five in Five, he talks storytelling, relationship building and bringing bold ideas to the table.
Why the Retail Customer Experience Matters More Than Ever
The retail landscape is rapidly evolving. As the focus on the customer’s experience intensifies, interactive tech plays a leading role.