Touch is perhaps the most potent human sense, creating connections and fostering emotional bonds. Here’s how brands can use touch to sell.
Creating an exceptional user experience is central to ViewPoint's design philosophy. Here's how we use it to help our clients sell more effectively.
The democratization of content creation has changed the nature of marketing. How are agencies evolving to keep pace?
Critics contend that while trendy, brand storytelling isn't a new way to sell. Do the haters have a point?
Has the storytelling trend run its course or does it remain an effective way to strengthen the bond between brands and their audiences?
Brick-and-mortar retailers are experiencing a seismic shift. Touch tech can help cut costs and enhance competitiveness in a gloomy retail environment.
Sales is the toughest job in any organization, says author and top performer Jonathan Jewett. In this Five in Five, he talks storytelling, relationship building and bringing bold ideas to the table.
The retail landscape is rapidly evolving. As the focus on the customer’s experience intensifies, interactive tech plays a leading role.
The magic of storytelling is its ability to engender brand loyalty and stimulate action. For marketers, that means getting consumers primed to buy.
Get Philip Chila's take on company vision and marketing trends that support customer engagement.