Want Greater Customer Engagement? Use Touch
“Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.”
― Margaret Atwood
When it comes to communicating ― particularly sharing and retaining information ― touch rules. Humans are hardwired to remember about 80% of information absorbed through touch versus just 10% of what we hear and 20% of what we see. That's a key reason businesses that use digital touch technology to reach their audiences, for instance via interactive touchscreens, report greater engagement and increased sales. Take a look.