Want Greater Customer Engagement? Use Touch

the power of touch graphic

08/07/2017

“Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.”

― Margaret Atwood

When it comes to communicating ― particularly sharing and retaining information ― touch rules. Humans are hardwired to remember about 80% of information absorbed through touch versus just 10% of what we hear and 20% of what we see. That's a key reason businesses that use digital touch technology to reach their audiences, for instance via interactive touchscreens, report greater engagement and increased sales. Take a look.

infographic on touchscreen technology

Stephanie Van Ness

Stephanie Van Ness

Marketing Communications Manager and Chief Storyteller, ViewPoint Interactive Solutions

An experienced copywriter with J-school training and a marketing bent, Stephanie has spent her career helping businesses shape their messages. When not at her keyboard, she’s off honing her slapshot, wrangling two excitable golden retrievers or looking for another compelling story to tell.

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