Want Greater Customer Engagement? Use Touch

the power of touch graphic

08/07/2017

“Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.”

― Margaret Atwood

When it comes to communicating ― particularly sharing and retaining information ― touch rules. Humans are hardwired to remember about 80% of information absorbed through touch versus just 10% of what we hear and 20% of what we see. That's a key reason businesses that use digital touch technology to reach their audiences, for instance via interactive touchscreens, report greater engagement and increased sales. Take a look.

infographic on touchscreen technology

Stephanie Van Ness

Stephanie Van Ness

Assoc. Director of Marketing and Chief Storyteller at ICS, Boston UX and ViewPoint Interactive Solutions

An experienced copywriter with a Boston University J-school degree, Stephanie Van Ness writes about user experience (UX) design and innovations in technology, from self-driving vehicles to gesture-controlled medical devices. Her work has appeared in a number of industry publications, including Medical Design & Outsourcing, Mass Device, Connected World,Medical Device + Diagnostics, UX Collective and Prototypr.

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