Want Greater Customer Engagement? Use Touch

the power of touch graphic

By Stephanie Van Ness


 “Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.”

― Margaret Atwood

When it comes to communicating ― particularly sharing and retaining information ― touch rules. Humans are hardwired to remember about 80% of information absorbed through touch versus just 10% of what we hear and 20% of what we see. That's a key reason businesses that use digital touch technology to reach their audiences, for instance via interactive touchscreens, report greater engagement and increased sales. Take a look.

The Power of Touch

Stephanie Van Ness

Assoc. Director of Marketing and Chief Storyteller at ICS, Boston UX and ViewPoint Interactive Solutions

An experienced copywriter with a Boston University J-school degree, Stephanie Van Ness writes about user experience (UX) design and innovations in technology, from self-driving vehicles to gesture-controlled medical devices. Her work has appeared in a number of industry publications, including Medical Design & Outsourcing, Mass Device, Connected World,Medical Device + Diagnostics, UX Collective and Prototypr.