Sales Pro Shares Proven Techniques for Opening Doors and Crushing Quotas

Sales is the toughest job in any organization, says author and top performer Jonathan Jewett. In this Five in Five, he talks storytelling, relationship building and bringing bold ideas to the table.


Why the Retail Customer Experience Matters More Than Ever

The retail landscape is rapidly evolving. As the focus on the customer’s experience intensifies, interactive tech plays a leading role.


Don’t Let Your First Impression Be Your Last

Make a poor first impression and you could lose a potential customer forever. Here's how to avoid that.


Brand Storytelling Drives Engagement Through the Roof

The magic of storytelling is its ability to engender brand loyalty and stimulate action. For marketers, that means getting consumers primed to buy.


Sales Presentation Tips That Pack a Punch

Here's how to create a powerful sales presentation that resonates.


ViewPoint’s Director Talks Marketing Tech and Motivating Customers

Get Philip Chila's take on company vision and marketing trends that support customer engagement.


How Opportunistic is Your 2017 Marketing Plan?

Building flexibility into your marketing plan allows you to capture opportunities as they arise.


Time Flies When You’re Working Hard

ViewPoint is coming off a year of tremendous growth and looking ahead to new opportunities to help businesses tell compelling stories that build their brands.


Take Your Presentation From So-So to Stellar

Giving a presentation on the road? Here's how to take it from meh to memorable while bolstering your credibility.


People are Easily Distracted. Don’t Make Them Work for Your Message.

Even the most exceptional content doesn’t deliver automatic engagement. You need to tell your story in a way that's compelling and that reaches your audience where they are most receptive.