OsteoCentric is Revolutionizing Technology for Orthopedic Implants

10/30/23

OsteoCentric Technologies is all about innovation, empowering orthopedic surgeons to provide stability for their fracture patients. The medical technology development company’s groundbreaking Unifi mechanical integration technology uses patented bone preparation methods and thread geometries designed to preserve bone integrity while instantly interlocking an implant to bone, upon insertion. This method of securing an implant to normal or osteoporotic bone is less invasive and more effective for bone preservation than traditional methods, such as using the buttress screws that have been the industry standard for nearly a century.

So promising is the Unifi technology — mechanical integration technology that can improve primary stability for spine, sports, trauma, veterinary, dental and other types of implants — that the company successfully secured $12MM in debt financing.

Still, as a young firm, OsteoCentric Technologies needed creative ways to garner brand recognition and promote its state-of-the-art technology to orthopedic surgeons. “We sought out ViewPoint for help getting our message across in a memorable way,” explained Chief Marketing Officer Gavin Sontag. “We wanted to engage orthopedic surgeons and those in the larger medical community in a way that was thoughtful and persuasive.”

"We turned to ViewPoint for powerful tools that our leadership and sales teams could use for showcasing our products at industry events and with potential customers."

— Gavin Sontag, Chief Marketing Officer, OsteoCentric Technologies

Empowering Users to Engage with OsteoCentric

The OsteoCentric Technologies project encompassed three elements: a large-format digital experience, a responsive website, and a progressive web app to track surgical cases. "We created an interactive digital kiosk experience that OsteoCentric Technologies could use at medtech trade shows to spotlight their company and their technology," explained ViewPoint’s director Philip Chila. "Using the touchscreen kiosk, potential customers could take a self-guided journey through OsteoCentric’s history, learn about the company’s proprietary technology, explore compelling use cases, and virtually examine products."

ViewPoint also revamped OsteoCentric Technologies’ corporate website so it was more informative, intuitive and easy to update. "The new website is responsive and easily accessible on all devices," said ViewPoint’s web developer Dan Costa. "We completely overhauled the barebones website OsteoCentric originally created at launch, expanding content and reimagining the information architecture and navigation to deliver a better user experience. And because the new site is built in Drupal, which provides a back-end framework for more than 12% of the top 10,000 websites worldwide, it’s easy for OsteoCentric Technologies' admin staff to manage content updates themselves without need for external assistance."

Helping Clinicians Track Patient Cases

A third aspect of the OsteoCentric Technologies project involved creating a case application — a progressive web app that orthopedic surgeons can use via iPad or through a web browser to catalogue each implant and record data on its use. Fields include case type (e.g. trauma or headless compression), dates of initial injury and surgical procedure, age and gender of the patient, the mechanism of the injury (e.g. vehicular accident), and the extremity and location of the implant within the patient’s body.

There are also fields for uploading pre- and post-op images, including X-rays and MRIs. The available fields change based on the case type, only showing relevant fields, as a way to simplify the user interface. To ensure the case information is accurate and comprehensive, clinician-users receive an auto-generated email at both six and 12-weeks post-op intervals to remind them to provide the latest patient updates.

It is important to note that the case app ViewPoint developed for OsteoCentric Technologies does not include patient names or any personally identifiable information (PII), and strictly adheres to HIPAA rules.

The purpose of the case app is twofold: provide clinicians with a convenient way to keep track of their patient cases that incorporate use of OsteoCentric Technologies’ implants; and to help the company’s scientists and engineers understand how surgeons are using the product — insight that helps OsteoCentric Technologies evolve the technology.

"The app makes it much easier for clinicians to add important details about use of our products, either at the time of the procedure or shortly thereafter," Sontag said. "This helps both our clinician-users and our own R&D team as we continually strive to innovate and provide valuable solutions for our customers."

Learn more about OsteoCentric’s revolutionary orthopedic implant technology at www.osteocentric.com.

"We've found ViewPoint to be a pleasure to work with. They are responsive and technically knowledgeable, and they truly understand and appreciate our strategic vision."

— Gavin Sontag, Chief Marketing Officer, OsteoCentric Technologies