Delivering Success with
"The game ViewPoint created almost quadrupled the leads from previous years, including almost 50% qualified leads based on a question we added into the game."
Friendly Competition Draws Crowds
Because people love to test their knowledge — especially at CES — Extraordinary Events and ViewPoint created a competitive, race-style trivia game that pits four players against each other. "We chose a trivia-game format to encourage friendly competition and increase adrenaline," said Miniscloux. "We also chose this format because it allows for prizes. Who doesn't want the chance to win a free Starbucks gift card?"
The custom game shined a light on Ingram Micro's shipping and fulfillment business, as players raced to deliver a package from one global city to another by answering questions related to Ingram Micro's capabilities. Players advanced by answering quickly and correctly. This approach was an effective way to teach players and spectators -- in a fun way — about global logistics, pricing parameters and other factors that people often overlook when planning their product shipments.
To draw maximum traffic and attention at the show, the digital game was set up in the middle of Indiegogo's booth at CES in Eureka Park, the global stage for innovation where more than 1,200 startups showcased their wares. To stand out even more, Extraordinary Events engaged an emcee to host the game, heightening the crowd's excitement and anticipation.
"Indiegogo and Ingram Micro were blown away by the success of the project," Miniscloux said. "It was a blast! People loved it, and they learned all about shipping and fulfillment without even trying." The game was so popular, according to Miniscloux, that many people came back to play multiple times in hopes of increasing their scores.
Working with ViewPoint
"Working with ViewPoint was fantastic," Miniscloux said. "They really thought through the user flow and experiences and made a lot of great recommendations. The look and feel of the game was perfect, and ViewPoint was very responsive to our needs."