Using kiosks in mall displays to improve visibility for an entire auto brand

Automotive

05/26/2015

If foot traffic to your auto sales showroom is drying up, it's time to market your vehicles in busy shopping areas with the use of interactive kiosks.

Foot traffic is a valuable currency for anyone interested in making retail sales today, but if you're in the business of selling large items such as cars or even appliances, you may have noticed, foot traffic is not what it used to be. Individuals are now researching heavily online and coming into the car dealership with their minds made up. There are technological ways to restore the impact of foot traffic, and one of the most helpful new ways may be collaborating with a mall or other well-trafficked location. You're still attracting the eyes of shoppers, who may be in different phases of the discovery process for your product.

"A kiosk can enhance the consumer discovery process."

Your dealership delivered, all in one place
Presenting a large-ticket item such as a vehicle situated within a mall has long been a serious tactic for auto dealers, and is becoming more frequent. Placing one car in the middle of a mall, however, does not fully represent all that your dealership has to offer. Your group can offer a wide range of options, and if you are counting on that exhibit to draw in shoppers who were not specifically in the market for a car, having another visual interactive focal point can enhance the chances of captivating people, generating interest and new potential leads.

An interactive kiosk is a way to place your entire line of cars in one place for viewing by a huge variety of passing shoppers. With a dynamic kiosk, a dealership can either place the screen next to a display car and use it to advertise the rest of your models or simply have it located in place of the vehicle itself. The visually captivating and large, responsive display could attract attention all on its own. With the right software, a touchscreen display will give consumers the information they want and need, all in one efficient and easy to use screen.

Image removed.If foot traffic won't come to you, you can go to where the foot traffic is.

A kiosk strategically placed within a mall can initiate a self-guided consumer discovery process. Individuals get a chance to direct their own exploration of your vehicles and pick out a favorite. Instead of being led through the options, they get to decide on which models, colors and accessories best fit their personal style and needs. The ability to design a particular vehicle with custom features may lead to more inquiry of your particular dealership. By placing an interactive kiosk where foot traffic remains strong and individuals spend a lot of time, you can market to a completely new swath of potential customers.

Alternative showrooms
Of course, the rise of the kiosk as a new way to display your complete line of vehicles can expand your influence well beyond the mall. These flexible installations also allow you to create showrooms in spaces that would normally be considered too small, where you could only physically place a few vehicles. The ability to move your dealership brand deeper into cities and well-traveled locations is now achievable. The possibilities are becoming clear, so it's worth asking your advertising departments and partner organizations about new places to display your brand vehicle models as well as uniquely brand your dealership - hopefully driving more traffic your way.

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