ICS Announces ViewPoint Interactive Kiosks

BEDFORD, MA — January 25, 2014, Integrated Computer Solutions, Inc. (ICS) – today announced its first custom digital signage product for the automotive industry — Viewpoint Interactive Kiosks™, designed to elevate the customer experience at automotive dealerships. ViewPoint will be unveiled at the National Automobile Dealers Association (NADA) convention in New Orleans. The kiosk is now available nationwide with customized content for Lexus and Lincoln dealers, with other brands following shortly.

Ultramodern Digital Touchscreen Kiosk for Auto Showrooms Now Available

BEDFORD, MA — January 25, 2014, Integrated Computer Solutions, Inc. (ICS) – today announced its first custom digital signage product for the automotive industry — Viewpoint Interactive Kiosks™, designed to elevate the customer experience at automotive dealerships. ViewPoint will be unveiled at the National Automobile Dealers Association (NADA) convention in New Orleans. The kiosk is now available nationwide with customized content for Lexus and Lincoln dealers, with other brands following shortly.

ViewPoint is the modern multi‐touch display showroom kiosk designed to engage, entertain and educate consumers about the latest vehicle models, while building a strong connection to the automotive brand. The touch monitors range from small handheld tablets, to large wall mounted units and combine rich video and other mixed media, into an engaging, self‐directed multi‐media presentation.

ViewPoint Interactive Kiosk

Technology and the digital consumer are shaping the automotive industry. Auto dealerships are beginning to recognize the need to advance the way they connect with potential customers in and out of the showroom.

ViewPoint Interactive Kiosks deliver the branding content developed by the manufacturer for TV, or web, onto the showroom floor in a best in class self‐service presentation. The system is used by customers to interact with the products or used in conjunction with the sales team as a sales tool.

Digital Branding

Dealer showrooms are expected to be visually engaging experiences and traditional static print media falls short. ViewPoint is a dynamic medium that can offer real‐time, relevant product information such as performance, design, technology, safety, accessories, specifications and service specials easily updated to make a visual impact. This progressive kiosk brings to life the latest car models in an informative and entertaining way while elevating the dealership experience, the brand and improving sales client relations.

Custom Experiences

ViewPoint kiosks are highly customized to provide the best possible experience and are offered in a wide variety of touchscreen formats, including tablets, mid‐size touchscreens on a stand or in custom housing, or on a large media wall.

ViewPoint benefits include:

• Modernizes showroom at low cost
• Bolsters sales by showcasing new vehicles
• Promotes accessories and dealer service
• Provides customers easy access to all digital content

 

Availability

For those interested to learn more about the impact and benefits of this technology, ICS is offering a limited number of showroom evaluations for Lexus and Lincoln dealerships. Evaluations for other car manufacturers will be coming soon. Contact ICS at viewpoint [at] ics.com for more info about the evaluation program.