ViewPoint's touchscreen experience in the North Shore Mall allows Flagship Motor Cars of Lynnfield to influence buying behavior before purchase decisions have been made.
Auto dealers are local businesses and part of their community - but are also defined by their brand and ties to the manufacturers. Touch displays can be used to highlight both.
Interactive kiosks make learning more about a brand fun, appealing to independent and self-directed shoppers.
What lengths should companies go to to make retail spaces ideal for young shoppers? Millennials are now the group to watch, with sellers of large-ticket items such as cars suddenly finding themselves selling to the up-and-coming generation.
With more information at their fingertips than ever before, modern customers need a new type of attitude from sales staff. Keeping sales strategies stagnant through the years could be a key mistake for retailers.
The online shopping experience is influencing how customers think. Fortunately, companies can integrate these elements into their in-person retail operations.
There is a movement toward digital retail, which means that even retailers focused on an in-person model should be ready to integrate some elements of this technology.
Consumers may react better to certain traits in digital retail interfaces, such as the ability to browse products via touch.
Unfortunately, there's no way to ensure that every in-store patron looking for assistance will receive attention from your sales reps, especially during peak hours.
We've reasoned that leveraging technology in outlets is the way to go, but before we can use it effectively, we need to know how it can be harnessed to encourage customer engagement.