Today's retail trends are straightforward but important to remember: Unify online and physical operations and always put the shopper first. Retailers and customers can exchange information through a huge variety of platforms today. This fracturing has made it more difficult for companies to present their messages in a clear and uninterrupted way, and the battle for consumer attention has reached new heights of both challenge and importance.
Creating an effective customer experience today means saturating the digital and physical realms with consistent branded content. There is no longer such a thing as a captive audience.
Providing a favorable customer experience from the service department relies on speed and ease of procedures. Effectively streamlining these factors can be achieved via interactive kiosks.
Customers today are adamant about performing a lot of product research independently. Businesses can turn this into an advantage, however, by providing great informational experiences.
Unfortunately, there's no way to ensure that every in-store patron looking for assistance will receive attention from your sales reps, especially during peak hours.
"I'm just browsing." It's a phrase every store representative has heard. In reality, salespeople know these passive customers are looking to fulfill a need - they just don't want to be bothered.
We're all out for that secret formula that is "guaranteed" to accommodate a customer's every desire. Yet we approach this subject from the outside looking in --forgetting about the perspectives of the patrons themselves.
We've reasoned that leveraging technology in outlets is the way to go, but before we can use it effectively, we need to know how it can be harnessed to encourage customer engagement.