With Shopping Options Multiplying, Retailers Reaching Out

Today's retail trends are straightforward but important to remember: Unify online and physical operations and always put the shopper first. Retailers and customers can exchange information through a huge variety of platforms today. This fracturing has made it more difficult for companies to present their messages in a clear and uninterrupted way, and the battle for consumer attention has reached new heights of both challenge and importance.

Today's customers require compelling stimuli from brands

Creating an effective customer experience today means saturating the digital and physical realms with consistent branded content. There is no longer such a thing as a captive audience.

Using technology to improve your service check-in process

Providing a favorable customer experience from the service department relies on speed and ease of procedures. Effectively streamlining these factors can be achieved via interactive kiosks.

The role of customer education in the buying process

Customers today are adamant about performing a lot of product research independently. Businesses can turn this into an advantage, however, by providing great informational experiences.

Maintaining customer engagement while waiting for personal assistance

Unfortunately, there's no way to ensure that every in-store patron looking for assistance will receive attention from your sales reps, especially during peak hours.

How to turn your captive audience into buyers

"I'm just browsing." It's a phrase every store representative has heard. In reality, salespeople know these passive customers are looking to fulfill a need - they just don't want to be bothered.

3 components of a seamless customer experience

We're all out for that secret formula that is "guaranteed" to accommodate a customer's every desire. Yet we approach this subject from the outside looking in --forgetting about the perspectives of the patrons themselves.

How are customers interacting with in-store technology?

We've reasoned that leveraging technology in outlets is the way to go, but before we can use it effectively, we need to know how it can be harnessed to encourage customer engagement.