Embrace the digital world with interactive kiosks

Increasing World

04/26/2016

In an increasingly digital world, interactive kiosks can help you make the technological transition with ease.

Technology can be an intimidating thing. Whether you are a seasoned pro or a relative newcomer, all the gizmos and gadgets that come along with digital devices today can get confusing. But updating your business with the latest technology is a necessity in order to stay relevant in this increasingly competitive environment. A recent study by Accenture found that companies who fail to adopt digital formats will be at a considerable disadvantage compared to tech-savvy businesses.

"Businesses are at an inflection point enabled by new technologies that can take customer relationships beyond transactions and deliver more personalized interactions," said Accenture's chief technology officer, Paul Daugherty. "Effectively developing meaningful relationships at scale requires a real change in how companies approach these strategies and implement a new unified approach across IT and the business."

The study takes a close look at digital advancements such as social media, mobile computing, analytics and the cloud and examines the various ways each can help improve business goals. But what if we told you one slick device could have generally the same effect. A piece of technology that allows business leaders to collect data, reach out to consumers on social platforms, engage audiences and market all at once? We'd be running for the answer too.

"Kiosks can help you make the technological transition with ease."

Interactive kiosks: a one-stop shop
In an increasingly digital world, kiosks can help you make the technological transition with ease. In fact, customer kiosks can help your company thrive. Chances are your business hasn't been able to avoid technology entirely. Whether it is high-tech POS systems or complicated management software, no one has escaped technology entirely.

Yet, while the global kiosk market is growing at an increasing rate, the deployment of interactive kiosks around store locations is still a relatively new concept. These systems include sleek imagery and responsive interfaces to make the shopping experience fun for customers and staff members. Business leaders can lead users to social media pages for more information and the visually-appealing content is great for marketing at any store location.

Kiosk stands can be used for a variety of industries. Whether it is for an auto dealer or a high-end restaurant, interactive kiosks are decidedly customizable. Leading kiosk providers can help users brand their devices in order to blend in with the overall look and feel of their company.

The personalized options don't end there. Clients who choose kiosks, have a variety of choice regarding asset types, image layouts, display sizes and more. The content management tools provided within digital kiosk systems allows users to easily navigate pre-downloaded templates for speedy content design while also providing options for more in-depth customization that remains user-friendly.

"Content management is a breeze when you are dealing with a modern kiosk system."

Manage your content and attract more users
Content management is a breeze when you are dealing with a modern kiosk system. Tools like local media storage, setup wizards and web view make managing a kiosk simple even for the most technologically-averse people.

Perhaps the most beneficial feature of a kiosk system comes from user tracking and reporting. Businesses can keep tabs on user behavior and analyze their activity on the kiosk device. The system provides useful information regarding what users spent the most time viewing, what pages led them to different products and so on. This data can be crucial for determining a variety of business strategies, from inventory decisions all the way up to marketing strategy.

Still not feeling confident about navigating a kiosk? Luckily, you can take your content management duties straight to the Internet with the kiosk web view option. View all your materials through a desktop screen and finalize your products on a more familiar interface. You don't even have to keep track of software updates when you take on a new kiosk system. The digital kiosk will automatically install the latest upgrades. The ease of use is considerable with these modern displays.

The simplicity of these systems is also highly beneficial to customers as well. You can appeal to a much wider range of consumers by showcasing these user-friendly digital kiosks. The visually-stimulating imagery will surely grab the attention of passing shoppers, and once they begin to interact with the screen, it will become abundantly obvious just how simple the process really is.

Clearly, there are a wide range of benefits when it comes to using a digital kiosk in your store locations. For those companies still hesitating to embrace this digital world, modern kiosks can be a great way to break into technology with relative ease while also capitalizing on all the advantages of these systems.

Subscribe to the monthly newsletter